An independent overview of Samara Lombok — the precincts, the villa collections, ownership structure, rental potential, and what to know before you look further.
Samara Lombok is one of the largest single developments proposed for South Lombok’s coastline — a 150-hectare, 500-villa master-planned resort backed by international hospitality and capital partners. Because of its scale, it doesn’t fit neatly into a standard property listing, so this guide covers it separately: what it actually is, what’s for sale, how ownership works, and what’s realistic to expect from it as an investment.
We are not the developer and don’t sell villas at Samara directly. This is an independent overview built from Samara’s own published materials, written to help you understand the project before you engage with it further.
What Is Samara Lombok?
Samara Lombok is a 150-hectare master-planned resort development on Lombok’s south coast, roughly 30 minutes from Lombok International Airport. The project is planned for 500 villas in total, organized across three named precincts, alongside three boutique hotels operated under a “Destination by Hyatt” partnership. Capital backing for the project was publicly announced in 2025 from Westgrove Partners.
The development is planned to open in Q1 2028, with an initial phase of 150 operational villas alongside all three hotels and the core resort facilities, ahead of full build-out to the eventual 500-villa total. That timeline matters: Samara is a pre-construction, staged development, not a finished resort you can walk through today — anyone considering it should treat it as the multi-year, phased project it actually is, not an immediate-occupancy purchase.
Why Investors Are Watching Samara
A named international hotel partner
The Destination by Hyatt partnership is a meaningful signal in a market where most Lombok developments are independently branded and independently operated. A recognized international hospitality name attached to the on-site hotels gives buyers a benchmark for service standards and marketing reach that a purely local, unbranded project doesn’t offer.
Early-stage positioning on South Lombok’s coast
South Lombok remains considerably earlier in its development cycle than Bali’s established south coast, and beachfront and near-beachfront pricing across the region still sits well below comparable Bali locations. A large, professionally backed project moving into that market ahead of broader recognition is exactly the kind of positioning early-stage investors tend to watch closely.
Fully managed ownership, not a self-run rental
Unlike a standalone villa or land purchase — where an owner has to arrange their own property management, marketing, and maintenance if they want rental income — Samara is offered as a fully managed investment. The on-site team is intended to handle guest bookings, housekeeping, maintenance, and marketing, with owners receiving monthly income reports rather than running day-to-day operations themselves. That structure suits buyers who want rental exposure without taking on a hospitality business personally.
Location
Samara sits on Lombok’s south coast, approximately 30 minutes from Lombok International Airport. That puts it within the same general south-coast corridor that’s driven most of Lombok’s tourism growth over the past several years — close enough to the island’s main gateway to be practical for both guests and owners, without sitting directly inside one of the already-busier tourist strips.
The Three Precincts
Samara is organized into three distinct precincts, each with its own character and amenity focus.
Samara Bay — the social heart
Samara Bay is positioned as the development’s social center, built around a clubhouse, cocktail bars, and dining venues, alongside the Samara Bay Hotel. This precinct is home to the Frangipani villa collection — two-storey, cliff-integrated villas with ocean views.
Samara Beach — the family zone
Samara Beach is designed around family-oriented amenities: a sports pavilion, a tennis and padel centre developed with Rafael Nadal (four tennis courts, four padel courts), HYROX-style fitness facilities, mini golf, watersports, marine biology programs for younger guests, a kids’ club, and the Samara Beach Hotel. This precinct is home to the Tamarind villa collection, available in single-level 2, 3, or 4-bedroom configurations.
Samara Hills — walkable living and wellness
Samara Hills rounds out the development as a wellness-focused precinct, featuring the Tiga Kelapa Restaurant, organic gardens, a wellness center, and a hospitality training hotel — the latter doubling as both guest accommodation and a training ground for the resort’s own hospitality staff.
The Villa Collections: What You’re Actually Buying
Samara doesn’t sell raw land — ownership is structured around two named, turnkey villa collections spread across the three precincts:
- The Frangipani — a 2-bedroom, two-storey, cliff-integrated villa design with sweeping ocean views, located in Samara Bay. Ground-floor entertaining space with a pool and BBQ area, two en-suite bedrooms upstairs.
- The Tamarind — a single-level, open-plan villa design available in 2, 3, or 4-bedroom configurations, located in Samara Beach. Indoor-outdoor living with a private pool.
Ownership is sold on a fixed-price, milestone-based turnkey basis — buyers purchase a completed villa rather than raw land, paying in stages as construction progresses. Samara’s published materials don’t list specific per-villa prices publicly; contact Lombok Investment or Samara directly for current pricing by configuration.
Ownership & Legal Structure
Samara offers two ownership paths, both structured to avoid the need for direct freehold land ownership, which is restricted to Indonesian citizens under Indonesian law:
- PT PMA / HGB — ownership through a Foreign Investment Company (PT PMA) holding an HGB (Hak Guna Bangunan, or Building Rights) title. Structured as an initial 30-year grant, a 20-year extension, and a further 30-year renewal, for a combined maximum term of 80 years.
- Leasehold — a straightforward 20-year fixed-term lease, held personally or through the purchaser’s own entity, with no automatic extension. A new lease is negotiable at market value once the term expires.
Both structures are common, legitimate routes for foreign buyers in Indonesia, and the right choice generally depends on time horizon and whether a buyer already has (or wants) an Indonesian company structure in place. As with any property purchase in Indonesia — Samara included — proper independent due diligence on the specific contract, payment schedule, and title documentation is essential before committing, particularly given the project’s pre-construction, staged timeline.
Rental Potential & Management
The development is offered as a fully managed investment — the on-site team handles guest bookings, housekeeping, maintenance, and marketing, with owners receiving monthly income reports through an optional managed rental program, rather than needing to run bookings or operations personally.
Samara’s own published materials don’t include specific nightly rates or a projected annual yield percentage, and we haven’t seen independent occupancy data for the resort — it doesn’t open until 2028, so there’s no operating history yet to point to. Contact Lombok Investment or Samara directly for current rental-program terms and any income projections they can share, and treat any figures you receive as a starting point for your own modeling, not a guaranteed return.
Amenities & Lifestyle
Across its three precincts, Samara’s published amenity list includes 12 food and beverage outlets spread across the three boutique hotels, a tennis and padel centre developed with Rafael Nadal, HYROX-style fitness facilities, mini golf, watersports, marine biology programs, a kids’ club, a wellness centre, organic gardens, and a hospitality training hotel. Additional lifestyle brand partnerships — chef Will Meyrick, children’s food specialist Annabel Karmel, and adventure operator Rascal Voyages — round out the resort’s dining and activity programming.
The Independent Verdict
Samara is a genuinely large, well-backed proposal for South Lombok — a named hotel partner, real capital backing, and a broad amenity program are all real, positive signals for a project at this scale. But it is also, honestly, a pre-construction development with a 2028 opening: there’s no finished resort to walk through yet, no independent rental track record, and the usual risks that come with any staged, multi-year build in Indonesia — construction timelines slipping, and the eventual gap between brochure amenities and delivered reality. None of that makes Samara a bad opportunity; it makes it a genuinely early-stage one, which is a different risk profile than buying an existing, operating villa.
If you’re weighing Samara against a standalone villa or land purchase elsewhere in Lombok, the trade-off is roughly this: Samara offers scale, an international brand partner, and hands-off management, in exchange for construction and timeline risk that a finished, existing property simply doesn’t carry. Do your own due diligence — on the contract, the payment schedule, and the developer’s track record — before committing, the same as you would for any large pre-construction purchase anywhere in the world.
Samara Lombok: Frequently Asked Questions
Ownership and legal
Can foreigners own a villa at Samara?
Yes, through one of two structures: a PT PMA (Foreign Investment Company) holding an HGB title (30+20+30 years, 80-year maximum), or a straightforward 20-year leasehold held personally or through your own entity. Direct freehold land ownership is restricted to Indonesian citizens under Indonesian law, which is why both of these structures exist as the standard routes for foreign buyers.
What happens when the leasehold term ends?
Under the 20-year leasehold option, there’s no automatic extension — a new lease would need to be negotiated at market value once the existing term expires. This is worth factoring into any long-term ownership plan.
Villas and pricing
What villa types are available at Samara?
Two collections: the 2-bedroom Frangipani (cliff-integrated, in Samara Bay) and the Tamarind (2, 3, or 4-bedroom, single-level, in Samara Beach). Samara’s published materials don’t list specific per-villa prices publicly — contact Lombok Investment or Samara directly for current figures.
Can I buy land at Samara instead of a finished villa?
No — Samara is structured entirely around turnkey villa ownership across the Frangipani and Tamarind collections, sold on a fixed-price, milestone-based basis, with no separate raw land purchase option, unlike some other Lombok developments.
Do the villas come with a pool?
Yes — the Frangipani includes a ground-floor pool and BBQ area, and the Tamarind includes a private pool as part of its indoor-outdoor design, per the developer’s published materials.
Location and timing
When does Samara open?
Q1 2028, with an initial 150 operational villas alongside all three hotels and core facilities, ahead of full build-out to the eventual 500-villa total.
How far is Samara from the airport?
Approximately 30 minutes from Lombok International Airport.
Rental and management
Do I have to manage the rental myself?
No. Samara is offered as a fully managed investment — the on-site team handles bookings, housekeeping, maintenance, and marketing, with owners receiving monthly income reports through an optional managed rental program.
What kind of rental returns can I expect?
Samara’s own published materials don’t include nightly rates or a projected annual yield, and there’s no independent occupancy track record yet since the resort hasn’t opened. Contact Lombok Investment or Samara directly for any income projections they can share, and treat those figures as a starting point rather than a guarantee.
Is Samara affiliated with Hyatt?
Samara’s three on-site boutique hotels operate under a “Destination by Hyatt” partnership, per the developer’s published materials — this applies to the hotel operations specifically, as one of the resort’s amenity and hospitality partnerships.
